'All truly great thoughts are conceived by walking'
Friedrich Nietzsche
Concept | Creation
OUNCE DICE TRICE!
Ounce Dice Trice was an artist led festival trail created on behalf of Wigtown Book Festival. The trail celebrated the centenary of poet Alastair Reid's birth in Whithorn with local artists bringing to life some of the words from his brilliant children's book 'Ounce Dice Trice'.
clever river 2026
Concept | Creation | Link to Trail
THE BOOKSELLER'S TRAIL
Creation of this audio trail around the bookshops of Wigtown on behalf of Wigtown Book Festival. Have you ever wondered how to become a bookseller? Here is the story of Scotland's Book Town booksellers with each bookshop owner having a unique tale to tell.
clever river 2026
Concept | Co-Creation | Link to Walks
WRITERS' WALKS
A series of Writers' Walks collated in collaboration with writer Hugh McMillan and Wigtown Book Festival. Follow these literary footsteps to discover what makes each Dumfries and Galloway walk resonate with each writer.
clever river 2026
Co-concept | Creation
TRAILS AND TALES
Trails and Tales is a brochure detailing some of the literary trails and walks in D&G. It contains an 'Our Literary Landscape' illustrated map showing geographical connections to some of Scotland's greatest writers. Available from Wigtown Book Festival shop. (Design by Krista Robertson).
clever river 2026
Concept
ALASTAIR REID BENCH
Tourism Interpretation doesn't always have to be signage. This stunning bench celebrates a line from Alastair Reid's poem 'Call Up' and was created for Wigtown Book Festival Shop as part of a commemorative trail. Bench created by Field and Thorn, Scotland.
clever river 2026
Concept | Creation | Marketing
BURNS HAME TOUN
Creation of app based self led tour and exploration game in partnership with Questo. Players make their way around Ayr town centre looking for landmarks and solving Burns related clues and challenges in Burns Hame Toun!
clever river 2023
Copywriting | Business Engagement | Heritage Interpretation
BRUCE'S WEB
Copywriting for Bruce's Web app plus business engagement in the creation of Bruce's Web A/R sculpture trail around North Carraig, South Ayrshire. (Partnership with artist David Powell, CRAG Arts and Artoryx). Heritage interpretation currently under wraps!
clever river 2024 | 2026
Concept | Co-creation | Direction | Marketing
BURNS ALICHT
A by night sparkling birthplace walking tour around Alloway. In partnership with artist David Powell and NTS to illuminate and bring to life Burns landmarks including the Auld Kirk, Brig o' Doon and Burns Cottage. Concluded with a finale burning of John Barleycorn ...
SAC 2017 | 2018
Concept | Creation | Direction | Marketing
TOONIVERSITY CHALLENGE
This custom made bus tour was created for a corporate group to discover in a fun way tourism attributes of South Ayrshire. With a TV game show theme there were boat races, maze challenges, golf knockouts and food & drink tasters ...
clever river 2021
Concept | Co-creation | Direction | Marketing
THE TWA BRIGS
A unique walking tour around Ayr as the auld brig and the new brig came to life and took attenders around historical landmarks bickering all the way! Tour included a trip up St Johns Tower, operatic character entertainment and a whirl to Alloway by bus ...
SAC 2016
Concept | Co-creation | Direction | Marketing
THE GREAT TARTAN TURNOOT
A St. Andrews Night event taking in the best Scottish pubs in Ayr and collecting Scottish merchandise as you go. With parade, pipers, St Andrews projections dancers and a big tartan turnoot! ...
SAC 2009 | 2010